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The Bud Light Boycott is Actually Working: The Company is Tripling Their Marketing Spending to Save
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06 May 2023
The Bud Light boycott is actually working:
The company is tripling their marketing spending to save the brand this summer.
The company is literally giving away beer for free to sellers.
Bud Light sales dropped 17% by mid-April.
CEO Michel Doukeris has officially disavowed the Dylan Mulvaney partnership.
In store sales dropped 26% in the final week of April.
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